Predictive Analytics Delivers Value Across Business Applications

Channel: Performance Management - Rémi Grossat

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Predictive Analytics Delivers Value Across Business Applications

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Originally published enero 6, 2009

Overview

This article summarizes the wide range of business applications of predictive analytics, each of which predicts a different type of customer behavior in order to automate operational decisions. A named case study is linked for each of eight pervasive commercial applications of predictive analytics.

Eric Siegel, Ph.D.

SOURCE: Predictive Analytics Delivers Value Across Business Applications

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