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Displaying 105–120 (of 734)

Title	Date
SAP Outlines Sybase Development Plans Summary Business Suite applications will go mobile as in-memory technology spreads to Sybase products.	08-19-2010
Q&A: AT&T policy management	08-19-2010
Solving the Integrated Marketing Mess Summary What do a public relations firm in Boston, a digital shop in Minneapolis, and an ad agency in Albuquerque have in common? A small client in St. Louis. At first glance, relying on three businesses for specialized marketing services might seem odd, but it's not. More and more businesses are relying on multiple firms for their marketing needs in this digital age, particularly smaller companies that want a sophisticated plan but don't have the big bucks to hire a huge agency. They may have to look beyond their immediate geography to get their unique needs met, and they're increasingly able to do so as technology continues to shrink the distance between clients and contractors. There is, however, a downside, from which many company leaders I have spoken with lately are suffering. I call it the integrated marketing mess. Integrated marketing used to be fairly simple. If your television and radio ads were tied to your newspaper and direct mail campaign, you had an "integrated" plan. Today it's a bit more complicated. Traditional media vehicles still need to be tied together, but they also must integrate with point-of-sale materials and PR efforts. And Facebook pages and Twitter feeds. Plus Web site content and search engine optimization, and in some cases YouTube channels and LinkedIn profiles. Not to mention customer service and internal communications. It's downright dizzying the number of things we now have to keep track of. It gets worse. Most marketers don't know that an epic struggle is going on just beneath the surface of the marketing communications industry. Digital agencies are starting to offer more traditional services. Traditional agencies are adding digital capabilities. Ad agencies are offering PR. PR firms are selling graphic design. Design firms are calling themselves ad agencies. And every one is staking a claim to the new ground of...	08-19-2010
Mobile strategy: Applications are not enough	08-19-2010
Sprint tests more aggressive WiMAX pricing in select markets Summary Current Analysis discovered that Sprint (NYSE:S) has introduced two new WiMAX-only broadband plans in select test markets as the operator's coverage has increased to 69 markets. The firm found that Sprint has launched what it calls the 4G Mobile Broadband Connect plan at $50, which is $10 less than its 3G/4G broadband plan. The plan is compatible with its newly introduced USB U1901 and is available in the test markets of Atlanta, Charlotte, Chicago, Dallas, Greensboro, N.C., Houston, Kansas City, Philadelphia, Salt Lake City and Seattle. In addition, Sprint introduced the 4G Desktop Modem Connection Plan for $45 per month as an alternative to fixed broadband connections. This plan is compatible with the Sprint 4G Desktop Modem CPEi25150 that connects to a broadband router to enable users to share connections in their homes and offices. Current Analysis said the devices that are compatible with these plans are priced at $50, which should ensure traction with customers. "While these plans are limited to a few markets, Sprint's 4G coverage has now increased to include 69 cities, which will increase its potential consumer base if the carrier wishes to extend the plans to all 4G markets," noted Current Analysis analyst Deepa Karthikeyan. Related articles:Sprint's 4G chief stands behind WiMAX despite LTE rumblingsSprint may add LTE to 4G arsenalSprint details second 4G phone, Samsung's Epic, at $250	08-19-2010
Beyond the Data Debates Summary How sales and operations planning helps CFOs match inventory to demand.	08-19-2010
Next-Gen MMS Enablement in IMS Summary In today's high-pressure marketplace, operators are looking to do three primary things.	08-19-2010
The Power of "Ristakes"	08-18-2010
Twitter After a Disaster: Is It Reliable? Summary Researchers analyzed the spread of tweets after the 2010 Chilean quake and found evidence the community acts like a collaborative filter, questioning false reports and confirming accurate ones.	08-18-2010
Windstream buying Q-Comm Summary Windstream is banking on winning wireless backhaul business.	08-18-2010
California Launches Statewide Telehealth Network Summary Partners in the healthcare delivery system include the FCC, AT&T, the University of California, and more than 800 medical facilities.	08-18-2010
Apple Dominates Mobile Ads, with Android Moving Up Summary The long-prophesied age of mobile ads is upon us. But it's not Research In Motion or Motorola dominating the landscape -- it's Apple, which didn't even have a mobile device when pundits were proclaiming that mobile ads would one day drive millions in ad sales. Millennial Media's July 2010 Mobile Mix report, which offers information on the latest mobile-device trends for connected devices, mobile manufacturers, operating systems, and apps, shows that Apple has maintained the lead in mobile ads since September 2009. Apple ad requests increased 36 percent and iPad ad requests grew 327 percent month over month. In total, Apple gets 55 percent of mobile-ad hits, though Apple did lose one percentage point of market share in July. Google's Android operating system overtook RIM to hold the number-two spot. RIM maintains third place. The Android Factor Drilling down into those numbers demonstrates the growth of Android and the threat to Apple's dominance. Android ad requests grew 47 percent month over month. But since January, Android's growth has jumped 690 percent compared to only 15 percent growth for Apple's iOS. RIM ad requests increased 18 percent month over month, a 66 percent increase since January. "What the data mean is that there are more Android devices and more Android users online. It's catching up in terms of mobile Internet usage. No surprise given the accelerating sales that Android is seeing across many devices and carriers," said Greg Sterling, principal analyst at Sterling Market Intelligence. Android and Apple users are somewhat different demographically, Sterling noted, but their behavior is similar, so the data is consistent with what he would expect to see. "Android, however, is not a 'single platform' like iOS," Sterling added. "It represents dozens of devices now across many carriers. But the larger point is that when people have a more user-friendly mobile Internet device,...	08-18-2010
Beyond the Data Debates Summary How sales and operations planning helps CFOs match inventory to demand.	08-18-2010
From 'Value-Add' to 'Benefit': Site Simplifies Business Lingo Summary A new website aims to be a snarky, irreverent resource to help people understand corporate-speak.	08-18-2010
Beyond the Data Debates Summary How sales and operations planning helps CFOs match inventory to demand.	08-18-2010

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