The current macroeconomic malaise means organizations in almost every sector are finding it tough. Although companies are relying even more on IT systems to run their businesses in a leaner and meaner fashion, new IT investments are invariably impacted as well. CIOs are left scratching their heads on how to sustain and fund important information management projects such as master data management (MDM) and data quality. This paper from Ovum, a leading research firm in technology, telecommunications and other business sectors, describes why a rigorous data quality program is now a business imperative rather than a luxury.

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